Bumble now lets men make the first move. Bumble was famously built around exclusively giving women the power to initiate messages in heterosexual matches when it first launched in 2014 - but now the times they are a-changin' for the dating app.
O que aconteceu
Bumble backtracks on “women make the first move.” | Image: The Verge Bumble was famously built around exclusively giving women the power to initiate messages in heterosexual matches when it first launched in 2014 - but now the times they are a-changin' for the dating app.
Today, Bumble has announced a "global evolution to its signature conversation experience": anyone can now send the first message, and the deadline to respond before the match expires has been extended from 24 hours to a 72-hour window.
"While women making the first move was a radical idea, being women-first was never about prescribing just one way to connect.
Por que importa
A pauta interessa a quem acompanha Tech porque altera expectativas e decisões práticas.
Consequência prática
It was about designing an experience with women's needs in mind to create better o … Read the full story at The Verge.
Bumble backtracks on “women make the first move.” | Image: The Verge Bumble was famously built around exclusively giving women the power to initiate messages in heterosexual matches when it first launched in 2014 - but now the times they are a-changin' for the dating app. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.
Today, Bumble has announced a "global evolution to its signature conversation experience": anyone can now send the first message, and the deadline to respond before the match expires has been extended from 24 hours to a 72-hour window. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.
"While women making the first move was a radical idea, being women-first was never about prescribing just one way to connect. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.
It was about designing an experience with women's needs in mind to create better o … Read the full story at The Verge. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.
Bumble backtracks on “women make the first move.” | Image: The Verge Bumble was famously built around exclusively giving women the power to initiate messages in heterosexual matches when it first launched in 2014 - but now the times they are a-changin' for the dating app. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.
Today, Bumble has announced a "global evolution to its signature conversation experience": anyone can now send the first message, and the deadline to respond before the match expires has been extended from 24 hours to a 72-hour window. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.
